Global Initiatives: In Africa

Kickabout Africa 2010

A Celebration of African football — A journey of Discovery

  • The Kickabout Story
    • Their mission is to travel overland, from Cairo to Johannesburg — boots on and footballs in hand — and to do what they can to help those that selflessly serve others to build a better today and a better tomorrow.
    • Kickabout Africa 2010 will focus on three fundamental objectives:
      • Celebrate African football at every stop
      • Honor Africa's humanitarian and sports heroes
      • Support the best sport for development projects across the continent
    • Every four years, the world's attention turns to the FIFA World Cup — a magnificent spectacle and a celebration of the world's game. From all corners of the globe, thirty-two nations supported by millions of fans, from heads of state to primary school students join together and chase the most famous trophy in sports. In the summer of 2010, the world's largest sporting event is coming to South Africa; a historic event sure to inspire an entire continent and reveal a new side of Africa to the rest of the world.
    • Football is more than a game in Africa. It is a source of immense national passion and pride and, at the same time, a unifying force on the most diverse continent on the planet. From Senegal to Somalia, from Egypt to South Africa, football is the link that spans political divides, bridges religious differences, and brings together people with nothing in common except a love for the beautiful game. Football in Africa goes beyond even that. For the better part of a half-century, organizations, communities, and dedicated individuals have worked to harness the power of football to fight disease, ensure equal access to education, empower the disadvantaged, protect the environment, heal those affected by war and violence, and promote economic development.
  • LAFC's Partnership
    • LAFC supports Kickabout's mission and objectives, given our partnership with philanthropic causes in Africa and World Cup Tour Series sponsors. The Kickabout was born of a desire to bear witness to this historic moment and of a belief that a World Cup in Africa provides a unique opportunity to help those that serve others. The Kickabout seeks to shine a light on the positive and inspirational side of African football — and to ensure that this side, where football is utilized as a powerful tool for social change, is nurtured and celebrated after the final whistle in Johannesburg.
    • Kickabout will visit innovative and successful sport for development projects in Africa and organize community matches, free clinics and football festivals. They will also search out and highlight those local and grassroots projects that do not have international recognition, but need and deserve support. Along the way, the Kickabout will share with the world the love of football in the communities they visit and their thoughts on the World Cup coming to Africa.